{"id":20797,"date":"2015-01-02T20:00:00","date_gmt":"2015-01-02T20:00:00","guid":{"rendered":"http:\/\/mercenarios.org\/wps\/index.php\/2015\/01\/02\/square-enix-publica-su-estrategia-comercial-para-2015\/"},"modified":"2015-01-02T20:00:00","modified_gmt":"2015-01-02T20:00:00","slug":"square-enix-publica-su-estrategia-comercial-para-2015","status":"publish","type":"post","link":"https:\/\/www.mercenarios.org\/wps\/square-enix-publica-su-estrategia-comercial-para-2015\/","title":{"rendered":"Square Enix publica su estrategia comercial para 2015"},"content":{"rendered":"

Square Enix ha detallado la estrategia comercial que seguir\u00e1 para el pr\u00f3ximo a\u00f1o<\/strong>. De acuerdo a la compa\u00f1\u00eda japonesa, la empresa se centrar\u00e1 en tres pilares fundamentales en 2015<\/strong>, con los juegos gratuitos para consolas de sobremesa como el primero de ellos.<\/span><\/p>\n

Yosuke Matsuda, presidente de Square Enix, aclar\u00f3 que revisar\u00e1n los desarrollos grandes y largos, e intentar\u00e1n\u00a0lanzar un n\u00famero elevado de juegos gratuitos para las sobremesas.\u00a0“Una variable que se est\u00e1 evaluando es la estructura de precios de los videojuegos. C\u00f3mo llevar los juegos gratuitos al \u00e1rea de juegos en alta definici\u00f3n<\/strong>. Ya hemos empezado a introducir esos modelos y hemos conseguido diversos \u00e9xitos”, indic\u00f3 el presidente, quien consider\u00f3 lanzar una escala de precios en los t\u00edtulos.<\/p>\n

“Las propietarias de plataformas empezaron a promover los servicios basados en el modelo gratuito, adem\u00e1s de los contenidos de venta convencional gracias a las nuevas consolas dom\u00e9stica”, resalt\u00f3. “Hay que\u00a0promocionar juegos en l\u00ednea de alta definici\u00f3n con este modelo de negocio. Es un pilar importante de la reforma estructural\u00a0[…] Por eso\u00a0hemos realizado una profunda revisi\u00f3n de nuestros actuales juegos en desarrollo<\/strong>, as\u00ed como\u00a0los que est\u00e1n en marcha en Europa y Am\u00e9rica”.<\/p>\n<\/p>\n

El segundo punto fuerte para este 2015 ser\u00e1 explotar, a\u00fan m\u00e1s si cabe, todo lo relacionado con tel\u00e9fonos m\u00f3viles y tabletas<\/strong>. Los \u00e9xitos\u00a0de\u00a0Dragon Quest Monsters Super Light, Schoolgirls Strikers o todos los relanzamientos de la saga Dragon Quest y Final Fantasy, han provocado que la empresa nipona se centre en ellos con especial importancia.<\/p>\n

Asimismo, el \u00faltimo pilar ser\u00e1 lanzar juegos m\u00e1s enfocados a cada mercado, de manera que los jugadores nipones disfruten de t\u00edtulos orientados a sus gustos. Y como prueba de ello, Matsuda menciona el buen hacer de los t\u00edtulos de este a\u00f1o. “Las ventas de los juegos para consola, incluyendo Final Fantasy X\/X-2 HD Remaster, Thief y Tomb Raider Definitive Edition<\/strong> han sido mejores de lo que se preve\u00eda”,\u00a0finaliz\u00f3.<\/p>\n

El art\u00edculo Square Enix publica su estrategia comercial para 2015<\/a> se public\u00f3 en GamerZona<\/a>.<\/p>\n

FG_AUTHORS: Nacho Requena<\/p>\n

Leer m\u00e1<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Square Enix ha detallado la estrategia comercial que seguir\u00e1 para el pr\u00f3ximo a\u00f1o<\/strong>. De acuerdo a la compa\u00f1\u00eda japonesa, la empresa se centrar\u00e1 en tres pilares fundamentales en 2015<\/strong>, con los juegos gratuitos para consolas de sobremesa como el primero de ellos.<\/span><\/p>\n

Yosuke Matsuda, presidente de Square Enix, aclar\u00f3 que revisar\u00e1n los desarrollos grandes y l…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[20],"tags":[2822,2655,5737,228,345],"class_list":["post-20797","post","type-post","status-publish","format-standard","category-gamer-news","tag-en","tag-la","tag-de","tag-juegos","tag-los"],"yoast_head":"\nSquare Enix publica su estrategia comercial para 2015 - MeRCeNaRioS -={GGS}=-<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mercenarios.org\/wps\/square-enix-publica-su-estrategia-comercial-para-2015\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Square Enix publica su estrategia comercial para 2015 - MeRCeNaRioS -={GGS}=-\" \/>\n<meta property=\"og:description\" content=\"Square Enix ha detallado la estrategia comercial que seguir\u00e1 para el pr\u00f3ximo a\u00f1o. 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